Business-to-business Telemarketing

Not to be confused with Telesales (think high volumes of calls, scripts, headsets, mostly B2C - Business to Consumer- changing your energy tariff or PPI claims etc.)

Telemarketing is non-scripted, intelligent & fluid conversations with the correct decision maker, conducted in an engaging manner and at their level gaining your required outcome. This could be appointments in the diary, a defined opportunity being found then passed over to you and your sales team, a survey, current suppliers and important dates or a full landscape of the entire company.

“I just wanted to let you know how grateful I am for the hard work and professionalism you have provided in the many activities you have worked on for me this year. We have a large pipeline of opportunity which has come from the many leads you have passed through and I wanted to thank you for this.“

Read the Motorola Enterprise Mobility Solutions Case Study

In the past BroadVision paid on a per appointment basis, but the success rate was only at 50% as leads were not well qualified and some appointments resulted in wasting valuable time.

Read the Broadvision Case Study