Event Marketing

 

The holding and planning of a seminar or similar event can be a costly but key part of your marketing strategy. How do you justify this expense and insure a positive ROI? We can help you get the best return from your investment through targeted telemarketing before and after the event.

Driving Attendance

Of prime importance is attracting the right delegates to attend, and then ensuring that they then turn up. This is best achieved by a telephone campaign, which we can plan and co-ordinate.    

Getting people to your stand

For large events where you are only one of a number of exhibitors, it is of paramount importance to ensure delegates visit your stand rather than your competitors. Calling the delegate list to raise awareness and announce incentives is an effective way to advertise your stand.

Event Follow-up

The most important information from the event is the contact list of those delegates who visited you during the event. It is imperative that these contacts are followed up quickly whilst you and your offerings are still at the forefront of their minds

“I just wanted to let you know how grateful I am for the hard work and professionalism you have provided in the many activities you have worked on for me this year. We have a large pipeline of opportunity which has come from the many leads you have passed through and I wanted to thank you for this.“

Read the Motorola Enterprise Mobility Solutions Case Study

In the past BroadVision paid on a per appointment basis, but the success rate was only at 50% as leads were not well qualified and some appointments resulted in wasting valuable time.

Read the Broadvision Case Study