Data Cleansing

Every marketing campaign is based around your contact data, even the most perfectly planned campaign will result in failure and possibly loss in revenue and credibility when the wrong contacts are mailed, e-mailed or telephoned.

We can enhance the value of your existing customer and prospect data by ensuring that it contains accurate and up to date information.

For example, we can check that the following details are still correct, and populate incomplete or absent fields.

Contact names - Phone numbers - Job Title - Email addresses - Addresses - Number of employees - Company Turnover

Creating new contact data

We can also create a new contact database by purchasing contact lists from our trusted commercial suppliers and validating that the existing contact information is correct and enhancing it with specific additional information that you require.

There are a number of ways to connect with your target audience, social media, email campaigns, web based methods, mail, print, media, and the list goes on. Depending on your margins, conversing and asking direct questions to your prospects is one of the most cost effective methods of marketing possible. Consider looking at multiple touch points with the addition of telemarketing to really maximise your chance of success.

“I just wanted to let you know how grateful I am for the hard work and professionalism you have provided in the many activities you have worked on for me this year. We have a large pipeline of opportunity which has come from the many leads you have passed through and I wanted to thank you for this.“

Read the Motorola Enterprise Mobility Solutions Case Study

In the past BroadVision paid on a per appointment basis, but the success rate was only at 50% as leads were not well qualified and some appointments resulted in wasting valuable time.

Read the Broadvision Case Study