BroadVision Case Study


Broad Vision Telemarketing Case StudyBroadVision are a leader in cloud-based solutions for the virtual, mobile, social enterprises that leverages Web 2.0 technology to provide easy and secure collaboration between employees, partners, customers, and the general public.

Using other telemarketing companies Broadvision found the quality of leads for their sales team was lacking; causing budgets to be used ineffectively, wasting their valuable time and in doing so, potentially missing out on opportunities and essentially not growing as fast as they should be.

 The Business Generation Group engaged to undertake their telemarketing and lead generation for the UK launch of Clearvale. Our objectives were clear; identify, engage and create opportunities with key decision makers primarily in the HR space to arrange qualified, face-to-face appointments.

“In the past BroadVision paid on a per appointment basis, but the success rate was only at 50% as leads were not well qualified and some appointments resulted in wasting valuable time,”

Ian Heggs, EMEA Director – Business Operations.