About Us

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Our Story

The Business Generation Group (UK) Ltd was established by Andrew Careswell in 2012 in Swindon, Wiltshire. Initially managing sales pipelines within the Corporate Technology sector, the group has expanded to include a host of Digital Marketing and Telephone Marketing services. The group has been able to use its strengths in supplying to highly compliant industries, such as Financial Services, and B2B/B2C client contact to provide both local and national businesses an important service to assist growth, success and compliance within today’s market.

The Business Generation Group (UK) Ltd was established by Andrew Careswell in 2012 in Swindon, Wiltshire. Initially managing sales pipelines within the Corporate Technology sector, the group has expanded to include a host of Digital Marketing and Telephone Marketing services. The group has been able to use its strengths in supplying to highly compliant industries, such as Financial Services, and B2B/B2C client contact to provide both local and national businesses an important service to assist growth, success and compliance within today’s market.

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Meet The Directors

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Andrew Careswell

Director

With an early background in Recruitment Andrews skills and experience lay largely in Business Strategy and Operations Management. He is a believer in creating process dependant business’s and the practice of this has enabled him to grow his business interests over the years.

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Lee Marner

Director

An experienced leader within business growth & previously, recruitment. Expertise in end to end business strategy with a demonstrated history of delivering results in Contract Negotiation, Professional services, headhunting and Telemarketing sectors across UK , Europe & Asia; utilising technology and process based approaches.

Our Values

We are flexible. We welcome change as a challenge that will enable us to learn more.

We work with courage and conviction.

We love working with people. As a team, we cooperate and work together to achieve our common goal.

We enjoy the work that we do, we like the people we work with. This is why we are the best in this business.

We nurture and develop our people to be the best.

Why choose TBG?

Transparency

We will communicate the results from your chosen campaigns as and when they happen, recommending improvements and changes when necessary.

Expertise

We have engaged with all manners of decision makers from CEOs of local governments and multi-national corporates through to SMEs and the self employed.

Versatile

We can help from the design and implementation of your website, through to web marketing management, email and social media campaigns, with telephone follow-ups and all the analytics in between multi-channel marketing.

Quality

We operate a Plan-Do-Check-Act culture to ensure that there is continual improvement in the delivery of our services. All calls are recorded and a sample reviewed for every campaign on an ongoing basis with the highest quality being benchmarked at all times

Transparency

We will communicate the results from your chosen campaigns as and when they happen, recommending improvements and changes when necessary.

Expertise

We have engaged with all manners of decision makers from CEOs of local governments and multi-national corporates through to SMEs and the self employed.

Versatile

We can help from the design and implementation of your website, through to web marketing management, email and social media campaigns, with telephone follow-ups and all the analytics in between multi-channel marketing.

Quality

We operate a Plan-Do-Check-Act culture to ensure that there is continual improvement in the delivery of our services. All calls are recorded and a sample reviewed for every campaign on an ongoing basis with the highest quality being benchmarked at all times
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“We pride ourselves on developing sound, professional, long term, strategic relationships with our clients who see us as a vital extension to their own business enterprise.”

Andrew Careswell

Co-founder, CEO

Testimonials

At short notice, We asked TBG to support us with a regulated project. They embraced the challenge and quickly added value to our proposition. They where able to flex as we identified new requirements and always remained open to change. They over delivered upon the requirements and played a key part in the successful delivery. We look forward to future collaboration between our 2 firms.
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Head of Partner Support Services
The Openwork Partnership
At short notice, We asked TBG to support us with a regulated project. They embraced the challenge and quickly added value to our proposition. They where able to flex as we identified new requirements and always remained open to change. They over delivered upon the requirements and played a key part in the successful delivery. We look forward to future collaboration between our 2 firms.
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Head of Partner Support Services
The Openwork Partnership
I have worked with Lee and the TBG Group for many years, on a number of Marketing Campaigns within the Business to Consumer space within Financial Services. TBG Group ensures their Agents are highly trained, they manage data securely and are highly adept at managing customer queries, when they arise. The business relationship has always felt like a true partnership and TBG Group are able to adapt quickly to any situation, whenever required. I would highly recommend the TBG Group to any Company looking to outsource their B2C Marketing activities and they would be my go to Agency for any Telemarketing needs.
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Senior Marketing Manager -
The Openwork Partnership
I have worked with Lee and the TBG Group for many years, on a number of Marketing Campaigns within the Business to Consumer space within Financial Services. TBG Group ensures their Agents are highly trained, they manage data securely and are highly adept at managing customer queries, when they arise. The business relationship has always felt like a true partnership and TBG Group are able to adapt quickly to any situation, whenever required. I would highly recommend the TBG Group to any Company looking to outsource their B2C Marketing activities and they would be my go to Agency for any Telemarketing needs.
the-openwork-partnership-logo
Senior Marketing Manager -
The Openwork Partnership
“Working with the TBG team has been great! They have listened to our needs and have worked with us to understand our business challenges and goals. Over the last 4 months they have begun to build a sales pipeline of strong leads and opportunities and report back valuable business intelligence findings”.
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Jason Small & Phil Cater, Owners
Owners - WestSpring IT
“Working with the TBG team has been great! They have listened to our needs and have worked with us to understand our business challenges and goals. Over the last 4 months they have begun to build a sales pipeline of strong leads and opportunities and report back valuable business intelligence findings”.
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Jason Small & Phil Cater, Owners
Owners - WestSpring IT
"TBG has acted with true professionalism, and I feel they form an equal part of our sales team. We’d have no hesitation in recommending TBG and working with them again in the future."
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Senior Sales Manager
ISGUS
"TBG has acted with true professionalism, and I feel they form an equal part of our sales team. We’d have no hesitation in recommending TBG and working with them again in the future."
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Senior Sales Manager
ISGUS

Get in touch

Get in touch

Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.

Whatever your query is – we’re here to help. Speak to our experienced team by submitting a form below.

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